{"id":356,"date":"2026-05-25T14:32:51","date_gmt":"2026-05-25T14:32:51","guid":{"rendered":"https:\/\/helvetichub.ch\/?page_id=356"},"modified":"2026-05-28T15:28:52","modified_gmt":"2026-05-28T15:28:52","slug":"our-brand","status":"publish","type":"page","link":"https:\/\/helvetichub.ch\/?page_id=356","title":{"rendered":"Our Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"356\" class=\"elementor elementor-356\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76e3351 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76e3351\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efcd294\" data-id=\"efcd294\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d1fb54 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0d1fb54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"209\" src=\"https:\/\/helvetichub.ch\/wp-content\/uploads\/2026\/04\/logo-768x209.png\" class=\"attachment-medium_large size-medium_large wp-image-275\" alt=\"\" srcset=\"https:\/\/helvetichub.ch\/wp-content\/uploads\/2026\/04\/logo-768x209.png 768w, https:\/\/helvetichub.ch\/wp-content\/uploads\/2026\/04\/logo-300x82.png 300w, https:\/\/helvetichub.ch\/wp-content\/uploads\/2026\/04\/logo-1024x279.png 1024w, https:\/\/helvetichub.ch\/wp-content\/uploads\/2026\/04\/logo-1536x419.png 1536w, https:\/\/helvetichub.ch\/wp-content\/uploads\/2026\/04\/logo-2048x558.png 2048w, https:\/\/helvetichub.ch\/wp-content\/uploads\/2026\/04\/logo-650x177.png 650w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19131de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19131de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39daa6a\" data-id=\"39daa6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-641a353 elementor-widget elementor-widget-heading\" data-id=\"641a353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Certification with Four <br>Verification Keys - Digital and Physical\n \n\n <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e52225 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e52225\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4d9a66\" data-id=\"d4d9a66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d21c20 elementor-widget elementor-widget-heading\" data-id=\"3d21c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br><b>Ab Originis<\/b>, which in Latin means \"from the origin\" or \"from the very beginning\". It is used in everyday language, as well as in legal and literary contexts, to indicate something that has validity, a flaw, or value from the very moment of its creation.<br>\n\nWe have applied the meaning of the term <b>Ab Originis<\/b> to the ability to certify any item as authentic from the moment of its creation. \n\nThe evolution of this concept enables the creation of both digital and physical certification services designed to protect the owner of the asset\u2014whether tangible or intangible\u2014or the individual who purchases the asset or uses the service.<br>\n\nThe <b>Ab Originis<\/b> platform eliminates any possibility of counterfeiting by adopting the principle of double verification\u2014that is, the generation of a digitized and notarized file and its confirmation through a physical anti-counterfeiting process.<br>\n\nThrough this solution, <b>Ab Originis<\/b> enables the tracking of production chains and prevents the counterfeiting of any product\u2014from food to precious goods, pharmaceuticals, and clothing, all the way to intangible assets such as voice recordings, videos, intellectual concepts, and much, much more. \n\n <br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e43505 elementor-widget elementor-widget-image\" data-id=\"1e43505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"489\" height=\"199\" src=\"https:\/\/helvetichub.ch\/wp-content\/uploads\/2026\/05\/Grafica-ologramma-aboriginis-1_Pagina_1.png\" class=\"attachment-large size-large wp-image-375\" alt=\"\" srcset=\"https:\/\/helvetichub.ch\/wp-content\/uploads\/2026\/05\/Grafica-ologramma-aboriginis-1_Pagina_1.png 489w, https:\/\/helvetichub.ch\/wp-content\/uploads\/2026\/05\/Grafica-ologramma-aboriginis-1_Pagina_1-300x122.png 300w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b71537b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b71537b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1f540f\" data-id=\"f1f540f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77e88b5 elementor-widget elementor-widget-video\" data-id=\"77e88b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/9sZL76RnOFU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital Certification with Four Verification Keys &#8211; Digital and Physical Ab Originis, which in Latin means &#8220;from the origin&#8221; or &#8220;from the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-356","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/helvetichub.ch\/index.php?rest_route=\/wp\/v2\/pages\/356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helvetichub.ch\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/helvetichub.ch\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/helvetichub.ch\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/helvetichub.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=356"}],"version-history":[{"count":24,"href":"https:\/\/helvetichub.ch\/index.php?rest_route=\/wp\/v2\/pages\/356\/revisions"}],"predecessor-version":[{"id":425,"href":"https:\/\/helvetichub.ch\/index.php?rest_route=\/wp\/v2\/pages\/356\/revisions\/425"}],"wp:attachment":[{"href":"https:\/\/helvetichub.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}